Privacy Policy

Last Updated: 21 August 2026

1. Introduction

Amarè Jewels (“Amarè Jewels,” “we,” “us,” or “our”) respects your privacy and is committed to handling your personal data responsibly. This Privacy Policy explains how we collect, use, store, disclose, and protect personal data when you visit or use https://amarejewel.com/ (“Website”), create an account, browse products, add products to a wishlist, place an order, subscribe to marketing communications, submit a review, or contact us.

The terms “you,” “your,” and “customer” refer to any person who accesses or interacts with the Website.

By using the Website or voluntarily providing personal data, you acknowledge the practices described in this Privacy Policy. Where consent is required under applicable law, we will request it through an appropriate notice or affirmative action.

This Privacy Policy should be read together with our Terms & Conditions, Disclaimer Policy, Return & Refund Policy, Shipping Policy, and any additional notice presented when personal data is collected.

2. Our Role

For personal data collected directly through the Website, Amarè Jewels generally determines why and how the information is processed. To the extent applicable under Indian data-protection law, Amarè Jewels acts as the Data Fiduciary for such personal data.

Certain service providers, including our e-commerce platform, payment gateways, courier partners, hosting providers, and technology providers, may process personal data on our behalf or for their own legally permitted purposes.

3. Personal Data We May Collect

Depending on how you interact with the Website, we may collect the following categories of personal data:

Your name and account profile information.
Your delivery and billing addresses.
Your email address and phone number when provided during checkout, account registration, newsletter subscription, or customer-support communication.
Order details, including products purchased, order value, discounts, payment status, returns, refunds, exchanges, and delivery information.
Account login details in encrypted or otherwise protected form.
Products saved to your wishlist, shopping preferences, and cart activity.
Information contained in messages submitted through our Contact Us form.
Reviews, testimonials, photographs, social media tags, or other content voluntarily submitted to us.
Marketing preferences and records of consent or withdrawal.
Device, browser, operating system, IP address, approximate location, referral source, and Website interaction information.
Cookies, pixels, tags, and similar tracking information.
Fraud-prevention, security, and transaction-verification information.
Delivery status, payment confirmation, or transaction information received from authorised service providers.

We request that you do not submit complete card numbers, banking passwords, PINs, one-time passwords, CVVs, or other unnecessary sensitive credentials through the Contact Us form.

4. How We Collect Personal Data

We may collect personal data:

Directly from you when you register, place an order, complete a form, create a wishlist, subscribe, or communicate with us.
Automatically when you browse the Website or interact with its features.
From service providers involved in payment processing, website hosting, order fulfilment, delivery, analytics, security, or customer support.
From publicly available sources or social media platforms when you publicly tag, mention, review, or interact with Amarè Jewels.
From another person who purchases a gift for you and provides your delivery details.

If you provide another person’s personal data, you should ensure that you are authorised to provide it for the intended purpose.

5. How We Use Personal Data

We may process personal data for the following purposes:

Operating, maintaining, and securing the Website.
Creating and managing customer accounts.
Processing and confirming orders and payments.
Packaging, shipping, tracking, and delivering purchases.
Communicating order, payment, delivery, return, refund, or exchange updates.
Responding to questions submitted through the Contact Us form.
Providing customer service and resolving complaints.
Managing wishlists, carts, saved preferences, and account features.
Preventing fraud, unauthorised transactions, abuse, and security incidents.
Verifying transactions and protecting customers and our business.
Processing returns, refunds, exchanges, warranties, or applicable service requests.
Sending newsletters, product launches, promotional offers, or other marketing communications where permitted.
Measuring Website performance and understanding how visitors use the Website.
Improving our products, content, customer experience, and marketing.
Maintaining transaction, tax, accounting, and compliance records.
Establishing, exercising, or defending legal rights.
Complying with applicable laws, court orders, regulatory requests, or lawful government directions.

We will not use personal data for a materially unrelated purpose without providing an appropriate notice or obtaining consent where required.

6. Consent and Other Permitted Processing

Where we rely on consent, we aim to obtain consent that is free, specific, informed, unconditional, and unambiguous through a clear affirmative action.

You may withdraw consent for future processing by using the same available preference mechanism, selecting an unsubscribe option where provided, or submitting a request through our Contact Us page. Withdrawal will not affect processing that lawfully occurred before the withdrawal.

Some processing may continue without consent where it is necessary or authorised under applicable law. This may include fulfilling an order already placed, preventing fraud, complying with tax or accounting requirements, responding to legal claims, or maintaining records that we are legally required to retain.

Certain personal data is necessary to process and deliver an order. If you do not provide that information, we may be unable to complete the requested transaction.

7. Cookies and Similar Technologies

The Website may use cookies, pixels, tags, local storage, and similar technologies. These technologies may help us:

Keep the Website and shopping cart functioning.
Remember account sessions and preferences.
Maintain Website security.
Measure traffic and Website performance.
Understand how customers navigate the Website.
Improve content and product recommendations.
Evaluate marketing campaigns.
Present relevant advertising where permitted.

Cookies may be categorised as essential, functional, analytics, or advertising cookies. Essential cookies may be required for core Website functions and may not be fully disabled through Website controls.

You may manage non-essential cookies through any consent banner or preference tool made available on the Website. You may also adjust your browser settings or use the Website’s Your Privacy Choices page. Disabling certain cookies may affect Website functionality, saved carts, account sessions, or personalised features.

8. Payment Information

Payments may be processed by authorised third-party payment gateways, banks, card networks, UPI providers, financing partners, or other payment service providers.

Complete payment credentials are generally submitted directly to the relevant payment provider rather than stored by Amarè Jewels. We may receive limited information such as payment status, transaction reference, payment method category, refund status, and information required for accounting or fraud prevention.

Payment providers process information under their respective privacy policies, security standards, and legal obligations.

9. How We Share Personal Data

We may disclose relevant personal data to:

Our e-commerce, hosting, and website-technology providers.
Payment gateways, banks, and transaction processors.
Courier, logistics, warehousing, packaging, and delivery partners.
Customer-support and communication service providers.
Analytics, performance, security, and fraud-prevention providers.
Advertising or marketing service providers where permitted by your choices and applicable law.
Accountants, auditors, insurers, lawyers, and professional advisers.
Government authorities, regulators, courts, or law-enforcement agencies where legally required.
A successor or proposed successor in connection with a lawful merger, acquisition, restructuring, financing, or transfer of business assets.

We aim to share only the personal data reasonably required for the relevant purpose. We do not sell or rent personal data to third parties in exchange for money.

Service providers are expected to process personal data only for authorised purposes and to maintain appropriate confidentiality and security obligations.

10. International Processing

Some service providers may operate infrastructure or provide support from locations outside India. As a result, personal data may be processed or stored outside India, subject to applicable legal restrictions.

Where cross-border processing occurs, we will take reasonable steps to use service providers with appropriate contractual, organisational, and security safeguards. Transfers will also remain subject to any countries, territories, or categories restricted by the Government of India under applicable law.

11. Data Security

We use reasonable technical and organisational safeguards designed to protect personal data against unauthorised access, alteration, disclosure, loss, misuse, or destruction.

These safeguards may include access controls, authentication measures, encrypted connections, platform security tools, restricted administrative access, monitoring, backups, and service-provider security requirements.

However, no website, internet transmission, database, or storage system can be guaranteed to be completely secure. Customers are responsible for keeping account passwords confidential and for notifying us through the Contact Us page if they suspect unauthorised access.

If a personal-data breach occurs, we will take reasonable measures to contain and investigate it and will provide notifications where required by applicable law.

12. Data Retention

We retain personal data only for as long as reasonably necessary for the purpose for which it was collected or as required under applicable law.

Retention periods may depend on:

Whether your account remains active.
Whether an order, return, refund, exchange, or complaint remains unresolved.
Tax, accounting, invoicing, and legal record-keeping requirements.
Fraud prevention and security requirements.
The need to establish or defend legal claims.
Your marketing preferences and consent status.
Backup and disaster-recovery cycles.

When personal data is no longer required, we may securely delete, anonymise, or restrict it. Certain transaction records may be retained even after an account or deletion request is received where retention is required by law.

13. Your Privacy Rights

Subject to applicable law and relevant exceptions, you may have the right to:

Request a summary of personal data being processed about you.
Request information concerning the processing of your personal data.
Correct inaccurate or misleading personal data.
Complete incomplete personal data.
Update outdated personal data.
Request erasure of personal data that is no longer required.
Withdraw consent for future consent-based processing.
Opt out of promotional communications.
Raise a grievance regarding our handling of personal data.
Nominate another individual to exercise applicable rights in circumstances permitted by law.

To submit a privacy request, use the official Contact Us page at https://amarejewel.com/pages/contact and write “Privacy Request” at the beginning of your message.

We may request reasonable information to verify your identity, locate the relevant records, prevent fraudulent requests, and protect personal data from unauthorised disclosure. We will respond within the period required by applicable law.

These rights are not absolute. We may retain or continue processing information where required for legal compliance, fraud prevention, order fulfilment, dispute resolution, or the establishment or defence of legal claims.

14. Marketing Choices

Where you have subscribed or otherwise permitted marketing communications, we may send information about new products, launches, offers, events, or Amarè Jewels updates.

You may stop future promotional communications by using the unsubscribe option provided in a marketing message or by submitting a request through the Contact Us page.

Opting out of marketing will not prevent necessary transactional communications concerning an active order, payment, delivery, return, refund, security issue, or customer-service request.

15. Children’s Privacy

The Website and our products are intended for adults and are not directed towards persons under 18 years of age.

Persons under 18 should not create an account, place an order, subscribe, or submit personal data without the involvement and valid consent of a parent or lawful guardian where applicable.

We do not knowingly conduct targeted advertising directed at children. If we learn that a child’s personal data has been collected contrary to applicable law, we will take reasonable steps to delete or otherwise lawfully address it.

16. Third-Party Websites

The Website may contain links to payment providers, social media platforms, finance providers, grading laboratories, or other external websites.

This Privacy Policy does not govern independently operated third-party websites or services. We encourage you to review their privacy notices before submitting personal data to them.

17. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our Website, services, technology, business practices, or legal obligations.

The updated version will be published on the Website with a revised “Last Updated” date. Material changes may also be communicated through an additional Website notice where appropriate.

18. Contact and Grievance Requests

For privacy questions, consent withdrawal, personal-data requests, corrections, deletion requests, or grievances, contact Amarè Jewels only through our official Contact Us page at https://amarejewel.com/pages/contact.

Please provide sufficient information to identify your request, but do not include passwords, complete payment credentials, one-time passwords, or other unnecessary sensitive information in the form.

We may request additional verification before completing a request to ensure that personal data is not disclosed, altered, or erased on the instructions of an unauthorised person.